RidlaArtist, real name Tom Williams, is a music artist from Coventry, West Midlands. Born in Leamington Spa, Ridla discovered his passion for rap as a young teenager back in 2012, falling in love with the culture and the storytelling that comes with it. Blending elements of UK rap and grime, RidlaArtist's sound is relatable, reflective and inspiring and is music that speaks to real life experiences and growth. Gaining influence from iconic UK artists like Devlin, Skepta and Wiley, he brings an authentic outlook on every track, weather it's tackling life's struggles or bringing a vibe for the party scene. Versatility is at the heart of Ridla's music. He has collaborated with a range of artists across genres, from grime and UK rap to house collabs and even UK melodic rap songs with a trap wave feel to them, constantly pushing creative boundaries. His performances at major festivals like Godiva and Coombe Weekender have showcased his stage presence and ability to connect with different audiences. Coming from a background surrounded by crime and negative influence, RidlaArtist used music as a tool for self education and transformation. Over the years he's learned the power of mindset discipline and surrounded himself with positive, hardworking people. These are values that are spread with RidlaAritist's music and message. For Ridla every challenge is a stepping stone, a mindset summed up perfectly in his own words "Taking L's as lessons not losses."